Brandy Mercredi is the mastermind behind FRANC, the ethical fashion label that is transforming the way we think about clothing. The brand is dedicated to sustainable fashion and provides high-quality basics that are designed to last for years to come. As a teenager, Brandy always had a dream of starting her own clothing line. This dream came to fruition with FRANC, and she is now one of the leading innovators in sustainable fashion.
FRANC understands the need for basics that are both stylish and durable. Brandy realized that she spent too much time hunting for basic pieces that would last and not become outdated. Many fashion brands are guilty of unsustainable practices that leave workers vulnerable and produce poor quality products. This realization led Brandy to take action and create a sustainable and ethical fashion brand.
The name “FRANC” encompasses the company’s ethos of honesty, transparency, and authenticity. Brandy values integrity and wanted to ensure that her brand reflected these values. The name originates from the idea of being frank and straightforward in all areas of life. She replaced the ‘k’ with a ‘c’ to embody the rebranding of transparency and trust in the fashion industry.
Brandy’s design career started with a degree in fashion design and working in product development and design for prominent Canadian brands. After taking a break from the industry to raise her kids, she spent time blogging and consulting with small product and apparel-based businesses, nurturing collaborations and helping them thrive.
When it comes to personal style, Brandy embodies a casual and comfortable look. Her wardrobe is versatile and long-lasting, reflecting her commitment to sustainability. She embraces a laid-back youthfulness in her style, which is a mix of tomboyish and classic clothing staples.
FRANC’s commitment to sustainability and ethical fashion has made them a leader in the industry. The brand makes changes throughout the supply chain to ensure that they are doing their part in preserving the environment. The company uses recycled and recyclable packaging and sources fabrics that are knit and dyed in Canada. Every person involved in creating FRANC’s collections is treated with respect and dignity.
Brandy’s advice for those aspiring to launch their own business is to ignore the skeptics and follow their dreams. She encourages people to document their plans and experiences as they go along the journey. Preparation and lifelong learning are essential elements for success.
Join the sustainable fashion revolution and check out FRANC’s collection. Brandy Mercredi’s journey of creating a brand that values ethical and sustainable fashion is truly inspiring. This brand is proof that ethical fashion is not only beneficial for the environment but also for people.
References & Source Credits: wearfranc.com
